BAEP

淄博碧蓝水环保科技有限公司是一家依托山东理工大学高科技人才,集产、学、研一体的高科技环保产业公司。

公司由山东理工大学化学系李教授为首成立研发中心,下设生产基地,提供全方位的水处理工程技术咨询、技术服务、工艺设计、净水剂产品研发销售等业务,同时下设销售团队、技术中心、污水治理实验室。

Zibo baep Environmental Protection Technology Co. , Ltd. is a high-tech Environmental Protection Industry Company relying on Shandong University of Technology high-tech talents, set production, learning, research integration.

The company, led by Professor Li of the Department of chemistry of Shandong University of Technology, has set up a research and development center with a production base, which provides a full range of technical consultation, technical services, process design, research, development and sales of water purifying agent products, at the same time under the sales team, technical center, Sewage Treatment Laboratory.

碧蓝水

Brand Identity | Space Design

Minification

在视觉系统中,标志是品牌的核心资产,运用了代表环保的绿色和蓝色,整体风格现代且简洁。LOGO设计用了品牌的英文名,将水滴的形态融入其中,替代了品牌英文名中的字母”a”。
运用了同构设计,将水滴与英文相结合,组成了一个全新的视觉形态。使得LOGO设计中的水滴在品牌标识中得到最大的展现,最后给观众传达出最为核心的视觉效果和品牌理念。

In the visual system, logo is the core asset of the brand, using green and blue representing environmental protection, and the overall style is modern and simple. Logo design uses the English name of the brand, which integrates the form of water drops into it, replacing the letter "a" in the English name of the brand.
The use of isomorphic design, water droplets and English combined to form a new visual form. Make the water drop in the logo design get the biggest show in the brand logo, and finally convey the most core visual effect and brand concept to the audience.


Brand application

碧蓝水的品牌识别不仅仅是标志的使用,我们建立了一套视觉形态的演化和组合,这些不同的图形均演化自我们的标志,配合我们的色彩与图形风格,让我们的传播风格体现的更加系统和整体,也更具有变化的动感。我们在接下来的页面中详细展示了图形的演化及使用效果。

The brand recognition of baep is not only the use of logo, we have established a set of visual form evolution and combination, these different graphics are evolved from our logo, with our color and graphic style, let our communication style reflect more systematic and overall, but also more dynamic. In the following page, we show the evolution of graphics and the effect of using them in detail.

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